• International Insurance Blog

  • Sunday, March 18, 2018

The Hollywood Sign: It’s more than just nine white letters spelling out a city’s name; it’s one of the world’s most evocative symbols – a universal metaphor for ambition, success, glamour …for this dazzling place, industry and dream we call H-O-L-L-Y-W-O-O-D. Known as the Entertainment Capital of the world, Hollywood is home to the most famous nightclubs, hotels, attractions, and shopping! It has been dubbed as the most exciting and mythical city in the world, where millions of visitors flock every year to meet the stars, to become a star, or to simply gaze at the stars!

Hollywood is a district in Los Angeles, California, United States, situated west-northwest of Downtown Los Angeles. Today, much of the movie industry has dispersed into surrounding areas such as the Westside neighborhood, but significant auxiliary industries, such as editing, effects, props, post-production and lighting companies, remain in Hollywood, as does the backlot of Paramount Pictures. Many historic Hollywood theaters are used as venues and concert stages to premiere major theatrical releases and host the Academy Awards. It is a popular destination for nightlife and tourism and home to the Hollywood Walk of Fame.

However, back in 1870 Hollywood was but an agricultural community flourishing with thriving crops. A locally popular etymology is that the name “Hollywood” traces to the ample stands of native “California Holly”, that cover the hillsides with clusters of bright red berries each winter. The name Hollywood was coined by H. J. Whitley, the Father of Hollywood. He and his wife, Gigi, came up with the name while on their honeymoon in 1886, according to Margaret Virginia Whitley’s memoir. Filmmaking in the greater Los Angeles area preceded the establishment of filmmaking in Hollywood. The first studio in Hollywood was established by the New Jersey-based Centaur Co., which wanted to make westerns in California.

Whenever you visit Hollywood, be ready to be dazzled but don’t forget to take a peep at its history.

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